The largest global supplier of wool socks in the active outdoor market wants to step up its wool contract with New Zealand merino growers, worth more than $100 million the last nine years. A top executive team from the United States company SmartWool will meet wool farmers at a North Canterbury function centre on Monday reports Stuff.

The company has indicated it will extend orders for New Zealand- grown merino and mid-micron wool in its partnership with The New Zealand Merino Company (NZM) from double-digit growth projected each year for the next three years. SmartWool will go into more detail at the meeting about its increasing demand for 18 to 26 micron wool and give farmers volume and price projections for its wool requirements to meet growing orders.

(more…)