In a press release Silver Fern farms announced they are to drive growth of lamb in NZ supermarkets with a  innovative range of cuts. NZ’s top quality lamb cuts that would normally be found in premium restaurants and European supermarkets will be available to local consumers ahead of Christmas as Silver Fern Farms shifts its focus into local supermarkets..

 As part of its strategy to capture value across the entire red meat value chain, Silver Fern Farms is forging a stronger domestic footprint with four key lamb products – boneless leg roast, loin fillets, rumps and stir fry – which will shortly be available in NZ supermarkets. It’s a major directional shift for the country’s leading procurer, processor and marketer which traditionally exports 95% of its product into more than 60 countries.

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